Best Practices: Musicians on Facebook

Last week we shared an Infographic for How Musicians used Facebook in 2011, and this week we’d like to follow that up with some Best Practices for Facebook.

We’ve based these Best Practices off of the research and work we’ve done with artists big and small over the last two years. By implementing these tactics, musicians are taking advantage of the variety of opportunities on Facebook to be discovered and heard by fans from all over the world.

We plan to share more Best Practices and Tips in 2012, so please leave us a comment below and let us know what you’d like to see next!

How Musicians used Facebook in 2011

At RootMusic we’re constantly asking ourselves how we can give the most value to musicians through providing tools, guidance, support, and today we want to give you information. We’ve been tracking the Top 250 Musicians on Facebook, looking at best practices and strategies to be successful on the Platform. In most cases, these are musicians that have teams of people working with them and making their Facebook presence really effective, so we’d like to share with you what they’re doing that has worked for them over the past year.

Imagine handing out fliers to 10,000 people every day, starting a conversation with each person, letting each one listen to a few of your songs, and telling them about your upcoming show. With Facebook, you can have the same effect with just a few clicks of the mouse. We’ve put together this Infographic to provide a picture of what the most popular artists are doing with Music on Facebook.

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Make the Move to BandPage

The show is booked. You’ve posted some fliers in coffee shops and music stores around town. Now after all the hard work to get people to the show, the pressure’s on to put on a great show and sell some merch so that you can get enough gas money together to go to the next city.

That’s the usual sequence of events, but it doesn’t have just be that. Things can be much easier, your friends and fans  spread the word, and later that night you’re playing for a packed house.

BandPage can help you get there.

This is the RootMusic commercial that we released earlier this year. The video starts off with a band posting a flier on the street, and a guy walks by and decides to check it out. BandPage is that virtual flier out on the street, except that the “flier” is accessible by hundreds of millions of people all over the world, and can easily be spread and shared across the web.  BandPage has your songs, videos, photos, tour dates, and everything is integrated into Facebook so your fans can tell their friends about you with a click of a button.

We believe connecting with your fans in innovative ways is the future of the music industry, and we’re excited to continue to evolve BandPage for musicians all around the globe. If you’re using BandPage already or you haven’t dove in just yet, please check it out and let us know what you think.  We love hearing your feedback!

The Evolution of BandPage

Over the past year and a half, RootMusic has gone from a few people in a living-room to a company that works with over 250,000 musicians from all over the world.

We thought it would be helpful to list out a few of the things that we’ve launched for BandPage over that time. Take a look through the list below and make sure to click on any of the features you would like to learn more about or want to ask any questions about BandPage.

We’re really excited to be where we are today, and look forward to building more for you! Thanks for your support!

Bye BPFF, Long Live Music Monday

Ever have a case of the Mondays? At RootMusic we think one of the best ways to make Mondays awesome is discovering and listening to new music, and that’s why we’re starting BandPage Music Mondays.

You may be familiar with BandPage Follow Friday (#BPFF on Twitter), and BandPage Music Mondays will be the new shiny replacement for BPFF. We’re always trying to help bands reach new listeners, and with Music Mondays we will reach even more fans since Music Monday is already popular on Twitter and blogs. Sure, it’s a bit of a change from what we’ve been doing, but we think it’s a change for the better!

So how’s this going to work? Every Monday we will ask everyone to post their Music Monday suggestions on our BandPage Facebook Page, and we invite you to Tweet your own Music Monday suggestions on Twitter. When you share your Music Monday, make sure to use the band’s link so that fans can quickly check out the band’s BandPage.

What’s even cooler? On Twitter you can post your Music Monday with a couple hashtags (you know, those words with the # sign in front), which makes it really easy for people on Twitter to discover your music in Twitter Search. The hashtags that we’re going to use are #BandPage and #MM (Music Monday’s Hashtag).

Here’s an example Music Monday tweet:

I’m really diggin’ this new @Phantogram EP. Check them out #MM #BandPage

That’s it! We’re looking forward to having our minds blown with all of the awesome new music coming in, and we can’t wait to share the love with thousands of fans and musicians all over the world.

See you on Music Monday!

Reach new heights with Facebook Likes and Comments on Tracks

Discovering a new song that you love is one of the best feelings in the world. It’s that excitement in your chest that’s accompanied by the need to tell all your friends about this great new thing that you just found. With today’s new BandPage update, we’ve made that last part much easier for all your fans.

We’d like to introduce you to Liking and Commenting on Tracks.

It starts with a click of the mouse, and in an instant a fan has told all of their friends about the hottest new music.

When listening to a song or watching a video on a BandPage, your fans are now able to instantly share the love with their friends with a Facebook Like or Comment.  Since your fans can share your tracks and videos with their friends much faster now, BandPages will receive even more visits from new listeners, which will lead to even more sharing across Facebook. It’s a beautiful thing.

The next time that you post a song or a video, ask your fans to spread the word to their friends by Liking, Commenting, and Sharing. It could catch like wild fire!

So check it out and let us know what you think, we’d love to hear your feedback!

Below we’ve got some examples of what Liking and Commenting looks like on a BandPage and Facebook. If you’d like to see it for yourself, take a look at Rihanna’s BandPage to see it in action:

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3 Easy Steps to Transition Your ArtistData Shows

Now that BandPage has a really cool new way to automatically fill your touring schedule for you, we’ve made some changes that users currently using ArtistData need to be aware of. BandPage is dropping support for directly syncing with ArtistData — instead, you have the option of three different event listing services to use to power your touring schedule. The good news? All of these listing services are supported through ArtistData’s Concert Database tool, the same tool that was being used to push show data directly to BandPage from the ArtistData system in the past.

The change is perhaps best illustrated in a quick drawing (provided by our resident doodler-extraordinaire, whose identity shall forever remain a closely-guarded secret).

ArtistData Integration – An Illustrated Summary

Day 1

Step 1: Choose service + Setup ArtistData publishing

Now that you have options, it’s decision time! Take your pick from any of the three supported integrations: SonicLiving, Songkick, or Bandsintown. We don’t play favorites here — they’re all great! Each has their own unique abilities, so check them out and see which one you feel most comfortable with.

Once you’ve made a decision, it’s time to crank the proverbial valve and get your show data pumping in to that service’s databases. To do that, you need to open up the Concert Database Tool in ArtistData. On the left, you’ll see a whole bunch of concert listings. Just locate the one that you picked, click it, and then click the light blue “Activate” button on the right-hand side of the page to tell ArtistData to start sending your shows to that app.

Enabling publishing from ArtistData using the Concert Database Tool

Day 2

Note: It’s best to do these steps a day after you complete step one, just to allow enough time for the shows to get pushed over to the new service. This will prevent any problems with your shows temporarily disappearing while you wait for the new data to come in.

Step 2: Uninstall ArtistData

Now that you’ve got the replacement prepped, it’s time to take off those old shows. To uninstall ArtistData, click the button that says “Disable ArtistData.” This will turn off the ArtistData sync for your BandPage, and you can start using the new event sync feature in BandPage.

Step 3: Install new service + Approve shows

Click the “Sync” button next to “Add Show.” This will pop the sync area open, where you can choose which new service you want to use. Just choose the one that you selected in step 1.

After a short delay, your shows should appear in an queue for you to approve for display on your BandPage. You can approve shows individually or just hit “Approve All” if you want to be lazy (we’re lazy, that’s why we put that button in!)

Now your shows should be showing up on your BandPage, just like before! As new shows come in you’ll be emailed and you can log back into the editor and approve them instantly. You can also set up ‘auto-approval’ for this feature, meaning that all new shows will be automatically put on your BandPage as soon as they come in.

That’s all, folks!

Thanks for taking the time to move your shows over to this new system. We promise it’s worth it! We’re always working on improvements to the touring schedule (like adding RSVP buttons, for one thing!) — by following these few steps, you’re making your BandPage future-compatible for all our cool upgrades.

If you’re having trouble with the process, or have suggestions on how to make this better, please visit the BandPage Support Center and drop us a line! We’re always happy to help you out.