How Musicians used Facebook in 2011

At RootMusic we’re constantly asking ourselves how we can give the most value to musicians through providing tools, guidance, support, and today we want to give you information. We’ve been tracking the Top 250 Musicians on Facebook, looking at best practices and strategies to be successful on the Platform. In most cases, these are musicians that have teams of people working with them and making their Facebook presence really effective, so we’d like to share with you what they’re doing that has worked for them over the past year.

Imagine handing out fliers to 10,000 people every day, starting a conversation with each person, letting each one listen to a few of your songs, and telling them about your upcoming show. With Facebook, you can have the same effect with just a few clicks of the mouse. We’ve put together this Infographic to provide a picture of what the most popular artists are doing with Music on Facebook.

Click on the image below to see the hi-res version, and read after the image to see some additional info and takeaways:

The important points to takeaway from this is that there is a huge active audience of music fans on Facebook, and a large part of your success comes down to how to properly engage those fans. Even just posting updates a few times a week or more on your Facebook Page can make a big impact and lead to success in other areas. Actively posting and engaging your fans leads to more people talking about you, leads to more new fans, leads to more people at your show, leads to more cash in your pocket, leads to a sustainable career as a musician.

More info to takeaway:

  • The Music category is extremely popular on Facebook, and the amount of people following musicians is massive! Of the top 1000 pages on the platform, the most common type of Page are those of musicians and bands.  Over 2 billion Likes are spread across the Top 250 most popular artists we tracked
  • More and more artists are using Facebook to engage with fans like never before, especially when on tour. We found that, of the artists we tracked that are currently on tour, 78% use Facebook as one of their main platforms to share that content with their fans.
  • Most of the top artists on Facebook are posting new content and messages for their fans at least once a week. In fact, 88% of the top 250 Artists are posting at least once a week on their Page. This is important, as the more that your fans Comment, Like and Share your posts, the higher your Facebook “EdgeRank”, meaning the more often Facebook’s system will display your page’s content in News Feeds.
  • Most artists use Facebook to share music and tour dates with their fans. 89% of Artists are using some sort of Music App like BandPage to share their tracks and tour dates.

We believe in helping every musician be successful, and today Social Media can be a very effective part of that. We hope that you can use some of this information to grow your career using Facebook.

Comment below with your feedback on the infographic, as we’ll be making more in the future.  Also, let us know if there are any nifty infographics or subjects that you’d like to learn more about next!

23 responses to “How Musicians used Facebook in 2011

  1. Pingback: Trends: How the Top 250 Musicians on Facebook Work It | Headliner

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  3. Pingback: How Musicians used Facebook in 2011? « Official MXP4 Blog

  4. Useful post! Thx, we’ll share it with our independent artists friends;)

  5. Pingback: Root Music Report: Musicians & Facebook | GigMasters: inside the gig

  6. Pingback: RootMusic Report: Musicians & Facebook | GigMasters: inside the gig

  7. Pingback: ARLIVE 5.0 – The Music Industry EdgeHow Musicians Use Facebook [INFOGRAPHIC]

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  9. Pingback: How Musicians Use Facebook « Soul 4 Sale

  10. Looks like you need to hire a new fact checker. Re: “Top 5 Athletes Combined”. Cristiano Ronaldo: 37,260,511; Leo Messi: 27,771,495; David Beckham: 14,724,322…All three of these athletes have more fans than each of the “Top 5” you posted.

  11. Pingback: Best Practices: Musicians on Facebook | Blog by RootMusic

  12. Nice Graphic but i think Eminem has the most likes :D

  13. Thanks RootMusic. Helpful Info!

  14. thanks for a few directions. It seems a little hard to update news stories every day when you’re just making the transition to facebook with tens, rather than hundreds or thousands of people following you.

  15. This is great information to know for the benefit of every entertainer!! Thank you for helping EVERY artist with creating an awesome opportunity to build strong fan bases!!
    Also, everyone please check out my Official BandPage and click the “LIKE” button please!!! And “FOLLOW” me on Twitter!!!
    All new original music from me is coming SOON!
    LIKE:
    http://www.facebook.com/thejasonearleymusic
    FOLLOW:
    http://www.twitter.com/OfficialJEarley
    New videos are coming soon to YouTube!
    SUBSCRIBE:
    http://www.youtube.com/jasonearleymusic
    Thank you!!!

  16. Thank You. I will hand this out defintly…

  17. Nice article, and helpful. You can visit Germanys most wanted newcomers and listen to their songs (thanks rootmusic for the bandpage) here: http://www.facebook.com/vortecsmusic
    Greetings from Germany,
    DJ Vortecs

  18. love that bandsintown dudes!!

    thahiz.bandcamp.com

  19. I’m not really sure how to use this information. Ok…so I undertand FB has potentially a big audience (obviously)….but, more detailed tips and advice would be more welcome.

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