Best Practices Pt. 9: Engage your Fans Pt. 2

So now that you know how to engage your fans, how you can measure results and why is that important?

Once you’ve posted comments that are getting high engagement, you can gauge their success by checking them out in your Facebook Insights. You can access your insights by going to the wall and selecting “Insights” from the options towards the top of the right hand column. Once you’re there, you can see how successful your posts have been.

What do these squiggly lines mean? Here, you can see how many likes, comments and unsubscribes your posts are getting. Below that, you can see the number of impressions (or number of times someone saw your post), as well as the feedback percentage. The feedback percentage calculates the number of people who liked or commented on your post out of the total number of people who saw it. The more comments and likes you get, the better – you can gauge what your fans are responding to and why.

The more your posts are interacted with, the higher your posts will appear in the Top News Feed. To learn more about the formula that gets your posts to the top of the Top News Feed, check out this TechCrunch article.

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