Today, Facebook released a Best Practice Guide for Marketing on Facebook. We took a peek, and wanted to share some of their wisdom. While most of this information is directed at brands, we thought that musicians might find some of the info helpful.
They start with 5 guiding principles:
– Build a strategy that is social by design
– Create an authentic brand (musician) voice
– Make it interactive
– Nurture your relationships
– Keep learning
What does this mean for a musician? This means interacting with your fans on Facebook, staying true to your voice and spending time updating your content on Facebook. Respond to your fans when they post comments, ask them questions and make sure to sound like yourself – not like a robot posting links to videos and shows.
They also list out a few objectives to keep in mind when using your Facebook page to interact with fans:
– Foster product (music) development and innovation
– Generate awareness
– Drive preference and differentiation
– Increase traffic and sales
– Build loyalty and deepen relationships
– Amplify recommendation and word of mouth
– Gain insights
At first glance, this can sound like a bunch of marketing gobbledygook, but for musicians it’s as simple as listening to your fans, getting fans excited and letting them know about your latest and greatest. Got a new song? Share it! Shows coming up? Post them! Start conversations with your fans by sharing new tracks and asking for feedback. Encourage your fans to share songs. Let them know that they can return to your BandPage to check out updated content and new tracks.
We want to make sure that you’re getting the most out of your BandPage, so after reading Facebook’s list of suggestions, here are a few our own, tailored for musicians:
– Make BandPage the default landing tab. (You can do this by going to the edit page button >> Default Landing Tab section)
– Share songs and shows to your fans, as well as encouraging fans to share songs with their friends.
– Update, update, update! Give fans a reason to return to the BandPage and check out new content.
– Use your listn.to link – fans will always land on the BandPage when following a listn.to link
Get the full Facebook guide here!